How to become a Disney travel agent

If you’re reading this, you likely love Disney.

You get excited by the latest theme park news.

You love the planning process as much as you love taking the actual Disney vacation.

You’ve got all the tips for having a smooth day at the theme parks, and you enjoy sharing them with friends and family.

There’s a good chance you’ve heard, “You should be a Disney travel agent!” more than once in your life.

Welcome! You’ve come to the right place. 🙂

This is going to cover what it means to be a Disney travel advisor and how to get started. Whether it’s a part-time business or a full-time career, this post will guide you through every step.

Learn your role as a Disney travel agent

What does a Disney travel agent do? Sell Disney vacations and provide one-on-one customer service to their clients.

It could be a vacation package for a Disney resort. Or it could be booking a sailing with Disney Cruise Line. Or connecting guests to Adventures by Disney. The vacation types vary, but the end result is always the same:

You help guests book their Disney vacations.

But a Disney travel agent does more than sell travel and book trips. They are vacation planners who craft personalized experiences. They research and recommend the best resorts, theme park tickets, restaurants, and activities. They help clients make informed decisions. It’s more than just booking vacations. A Disney travel agent provides a meaningful service.

You help guests create an unforgettable vacation and make amazing memories.

Key responsibilities of a Disney travel agent

• Research vacation options and provide custom price quotes.
• Book and modify resort stays, theme park tickets, and special experiences.
• Monitor and apply special offers to save clients money.
• Send reminders for important booking dates like dining reservations and activities.
• Process client payments and manage reservation details.
• Create detailed itineraries to maximize park visits.
• Stay informed on Disney news, updates, and policies.

These are sometimes called Disney travel agents. Officially, they are independent travel advisors who specialize in Disney.

Develop the qualities of a successful Disney travel agent

Success as a Disney travel requires more than a love of Disney focused travel. It takes a blend of personal qualities and professional skills. Here’s what it takes to be a successful travel advisor:

• Resourceful, self-motivated, and personable professionals. Disney travel advisors operate their own business. They manage their own schedules and marketing efforts. They have a strong drive to build their client base and improve their services. Being proactive is a valuable skill! Learning about new offers and updates lets agents provide timely insights.
• Individuals who can communicate in a comfortable, easy, and confident way. Strong communication—both written and verbal—is essential for understanding client needs. Successful agents listen with attention and provide information that is clear and helpful. They maintain a friendly and professional tone throughout the entire process.
• Persons who are detail oriented and reliable. Planning a Disney vacation involves many moving parts. From hotel reservations and park tickets to dining plans and activity schedules. Agents track many deadlines and manage payments. They keep track of client preferences and reservation information. They ensure every detail is in place. Organizational skills are key to managing these complex tasks.
• People who are tech savvy. Today’s travel planning relies on digital tools. Agents navigate supplier portals, booking engines, customer relationship management systems, and marketing platforms. Comfort with technology helps agents streamline their workflow and stay efficient.
• Go-getters who are familiar with the destinations and are natural vacation planners. A genuine love for Disney travel enhances an agent’s ability to help their guests. Personal visits to Disney destinations provide valuable insight. Enthusiastic agents offer thoughtful recommendations and create exciting plans for guests.

Find your target audience

Travel agents work with a range of guests, from newbies to experts. Whether it’s a first time or 100th time, everyone benefits from the expertise of a travel advisor.

Guests appreciate the value a travel advisor provides:

• Saves a guest time by researching options
• Saves a guest money by staying up to date with special offers
• Helps navigate the complex booking and planning process
• Provides expert knowledge on new services and products

You’ll work with a mix of individuals, families, and large groups. You’ll work with people you know and personal connections. You’ll also work with leads who you do not know personally.

Make money as a Disney travel agent

Disney travel agents earn income through commissions.

When a guest books through a travel agency, Disney pays a commission to the agency. This is a “thank you” for helping the guest. A percentage of this commission then goes to the travel agent who made the arrangements.

It’s important to note that the guest is not paying an added fee to book through a travel agency. It is the same cost as if they booked a vacation for themselves.

Get the support you need

Instead of launching independently, aspiring Disney travel advisors often join a host agency. The host agency has the credentials and contracts to work with Disney.

Most host agencies affiliate with travel advisors as independent contractors. So, there are no hourly wages or salaries.

Income is usually commissions-based. After a trip, Disney sends the travel agency a commission based on the guest’s travel plans. Commission amounts vary and not every component of travel is commissionable. The commission is then split between the agency and the individual booking agent.

Choose a host agency

Selecting the right host agency is crucial for building a successful career. A host agency provides access to booking systems and supplier partnerships. No host agency is the same, so it is important to check a few factors before choosing the right fit.

Business structure

Different host agencies support various business types like sole proprietorships, LLCs, or corporations. Confirm that the agency’s structure aligns with how you plan to operate your business.

Fees

Most agencies charge annual fees to cover email, software, and a personal webpage. To understand the cost of joining, ask if there are additional fees owed to the agency. These might include monthly charges, coaching fees, or software subscriptions.

Commission

Understand how commissions are split between you and the agency. New agents often start at a lower percentage that increases over time with sales volume. Some host agencies offer higher commission rates for personal travel. Be sure to check how often commissions are paid to advisors.

Lead generation

Some host agencies provide leads to agents. Other expect agents to generate their own leads from personal networks and marketing.

Destinations

Decide if you want to focus on Disney destinations or expand into other suppliers. Some agencies contract with Universal Destinations & Experiences, all-inclusive resorts, or transportation companies. Choose an agency that helps you to book the destinations you’re passionate about.

The host agency does not need to be “EarMarked” or an Authorized Disney Vacation Planner. As long as they have a contract with Disney, an agency can book Disney destinations. These specific distinctions are placed on travel agencies after multiple years of business.

Culture

Aligning with an agency’s values can impact your long-term success. Research the agency’s priorities. Check if its mission aligns with your business goals.

Questions to ask a host agency

To make an informed decision, ask potential host agencies the following questions:

• Do you support LLCs, corporations, or sole proprietorships?
• What does the annual fee cover?
• Are there extra fees (monthly, coaching, software)?
• Do you set individual sales goals for agents?
• Do you provide leads or expect agents to find their own clients?
• Can I book only Disney theme park vacations and Disney cruises, or can I expand to other destinations?
• What is the starting commission split, and is there room for growth?
• How often are payouts made?

Sign your host agency agreement

Once you’ve made your choice, you’ll need to sign an agreement with your host agency. This contract outlines your commission split, fees, responsibilities, and any sales expectations. Review the agreement and clarify any terms with your agency before signing.

Structure your travel business

After affiliating with a host agency, you’ll likely need to structure your small business. This decision impacts how you manage finances, taxes, and liability. Choosing the right business structure is vital. It keeps your business legal and organized.

Most Disney travel agents are sole proprietors, LLCs, or corporations. Each structure has different implications for taxes, liability, and business management. Consult a tax professional, accountant, or attorney to choose the best option for you.

• Sole Proprietorship. Easy to set up. Offers no legal separation between personal and business assets.
• LLC. Offers liability protection and tax flexibility. Makes for a popular choice for small businesses.
• Corporation. Provides stronger liability protection but requires more formal management and reporting.

Registering your business

Business registration requirements vary by state. Research your state’s rules and complete necessary steps like:

• Registering your business name
• Applying for an Employer Identification Number (EIN) from the IRS
• Obtaining state-specific permits or licenses if required

Financial setup

Separating personal and business finances is essential. It is often recommended to open a dedicated business bank account.

Get licenses and insurance

Before selling travel services, know the legal and insurance requirements for your business. These steps protect both you and clients.

Seller of travel licenses

Some states require travel agents to obtain a Seller of Travel (SOT) license to book vacations. Requirements vary by state, and in some cases, your host agency’s license may cover you. If not, you must apply for your own license. Be sure to research your state’s regulations and confirm what your host agency provides.

Errors and Omissions insurance

E&O insurance is professional liability insurance. It can protect your business against claims of negligence, mistakes, or omissions. Some host agencies include E&O coverage for their agents. Other agencies may require you to purchase your own policy. As your business grows, you may consider more coverage to add an extra layer of protection.

Note: This information is for general guidance only. It does not constitute legal or financial advice. Please consult a licensed attorney or CPA. They can advise on the best business structure and financial setup for you.

Prepare to launch

Next, you’ll want to set up the essential tools and systems for smooth operation. This phase involves organizing, accessing resources, and preparing for client interactions and bookings.

Tools and software

Your host agency will likely give you tools to manage your business. These may include:

• Email account for professional client communication.
• CRM software to track client details, bookings, and tasks.
• Booking portals for reserving hotels, tickets, and experiences.
• Accounting tools to monitor commissions and business expenses.

Familiarize yourself with these tools to manage client bookings and communications.

Register with travel suppliers

Your host agency will help you register with Disney Destinations. They will connect you to agent-specific phone lines for direct assistance. Each supplier may have different registration protocols.

Organize your business operations

Organize your home office. Create systems to manage client information, track deadlines, and stay organized. Set up folders on your computer for client documents. Develop workflows for consistent communication. Design ways to keep track of important booking dates and reminders.

Complete supplier certification and training

Before booking for clients, you must complete required training from travel suppliers. You may also need to take assessments or complete certification programs. These programs give you knowledge and tools to provide great service.

College of Disney Knowledge

Disney Destinations requires agents to complete the College of Disney Knowledge. This online training program educates travel advisors about Disney products and experiences. This training covers:

• Walt Disney World Resort and Disneyland Resort packages and vacation planning
• Disney Cruise Line itineraries and offerings
• Adventures by Disney guided tours
• AULANI, A Disney Resort & Spa in Hawai‘i
• National Geographic Expeditions

After completing the basic courses, agents take an annual assessment to stay certified. Ongoing updates, webcasts, and materials are also provided. These resources help agents stay informed about new attractions, policies, and promotions.

Training for other suppliers

Additional travel suppliers may require educational or certification courses. For example, Universal Orlando Resort and Universal Studios Hollywood have sales training programs. The same is true for Sandals and Beaches Resorts and other cruise lines.

Grow your business

The next step is to attract clients and build a steady stream of bookings. Effective marketing strategies and consistent client engagement are key to growing your business.

Leveraging your personal network

Start by reaching out to family and friends who love Disney or are planning vacations. Sharing your expertise and offering to book and help plan can lead to valuable referrals. Ask your connections to share your information with their larger networks. Word of mouth can be one of the most effective ways to grow your client base.

Building your online presence

An online presence is essential for connecting with potential clients. Start by creating professional profiles and engaging content across platforms like:

• Social media (Instagram, Facebook, Pinterest) to showcase vacation ideas, tips, and promotions
• Email newsletters to provide updates on news, promotions, and planning tips

Disney and other travel suppliers have social media and marketing rules. Be sure to consult any documents they provide and follow the rules they’ve laid out for travel advisors. This is key for sharing info about special offers and discounts. Original content and paid advertising should follow marketing and social media guidelines.

Using supplier marketing tools

Suppliers may provide free marketing materials to help you promote your services. Such as:

• Flyers and brochures for events or direct mail.
• Social media content with approved language and images for sharing promotions.
• Exclusive offers and updates you can share with clients.

Staying connected ensures you’re up to date with the latest deals and experiences.

Take advantage of travel agent perks

Working as a travel agent can also offer perks and professional benefits. These rewards can improve your personal travel and help your business grow.

Exclusive travel discounts

Many suppliers, including Disney, offer travel advisors special discounts. These are available after advisors meet certain training and booking milestones. Disney perks include:

• Discounted resort stays at Walt Disney World Resort, Disneyland Resort, and AULANI Resort.
• Reduced rates on Disney Cruise Line sailings.
• Special offers on theme park tickets.

Personal visits help agents provide authentic and informed recommendations to clients.

Familiarization (FAM) trips

Some host agencies and suppliers offer familiarization trips, or FAM trips, to destinations. These help agents gain insider knowledge. Some FAM trips may offer travel at discounted rates.

Flexible, remote work

Travel agents can create flexible schedules and work from anywhere. This freedom helps balance personal commitments while growing a successful business.

Full commission on personal travel

Some host agencies offer agents 100% commission on vacations they book for themselves. This allows agents to earn back commission fees on their own trips. You may be able to turn personal vacations into business investments.

Access to exclusive training and events

Agents may receive invites to exclusive training sessions, webinars, or in-person events. These experiences keep agents updated and connected within the industry. They can also provide deeper insights into supplier products and services.

Discover why being a Disney travel agent is more than a career

Being a Disney travel agent is more than booking trips. It’s about creating experiences for families and helping them build lifelong memories. Every vacation you plan can bring joy and strengthen family bonds. It can also turn dreams into reality. As a Disney travel agent, you play a key role in making that magic happen!

This career offers a unique balance between professional fulfillment and personal freedom. You have the flexibility to work on your own terms. Whether you’re part-time to supplement income or full-time to build a thriving business.

It’s rewarding to know that your skills are giving clients more than a vacation. Your work impacts how guests experience the magic of Disney.

You also become part of a larger storytelling experience. You guide guests to find adventures and surprises they might miss on their own. That sense of connection and creativity is what makes this career so fulfilling.

If you love helping others and enjoy planning, consider being a Disney travel agent. It’s a chance to combine your passion with a fulfilling career.

Take the final steps

By now, you’ve learned the essential steps to launch a successful career as a Disney travel agent. You’re one step closer to helping clients plan magical Disney vacations!

Recap of the steps to get started

1. Understand the role. Know the responsibilities of a Disney travel advisor. Develop key skills.
2. Select a host agency. Choose an agency that aligns with your goals and values.
3. Structure your business. Set up your business by following legal requirements.
4. Complete training and certifications. Finish required supplier training, like the College of Disney Knowledge.
5. Launch and grow your business. Build a brand, promote services, and grow your client base.
6. Enjoy the perks. Use travel discounts, FAM trips, and flexible work opportunities.

Ready to start your journey?

Becoming a Disney travel agent is a rewarding career. You’ll combine your love for Disney with helping others create unforgettable vacations. With the right prep, tools, and support, you can build a thriving travel business.

Start your story today by reaching out to Good Story Vacations. Learn how to launch your Disney travel business and make magic happen for your clients.